Amway understands that sun exposure can damage your skin's DNA and disrupt natural cell repair, it is therefore essential to protect your skin and your DNA. It is not enough to simply wear a sunscreen to shield your skin from the sun's harmful rays. New scientific discoveries show that the problem is far deeper and more dangerous than previously believed.

A healthy glow on the skin after sun exposure is not a sign of health, DNA damage is happening deep within the skin. The change in your skin's colour after a few moments in the sun may be visible to everyone, but DNA damage is invisible. This invisible event is dangerous because DNA damage is the direct link to skin cancers and to premature aging. Skin cells' functions are determined by DNA.

The skin is comprised of three main layers: epidermis, dermis and hypodermis. (Illustration) Together they perform the role of protection, moisture retention and support. But most important is the fact that these layers know their roles because of the DNA deep inside each skin cell. Much like a computer program, DNA is the genetic material inside each cell that controls the cell's function. Once DNA is damaged, the skin cells lose their ability to perform their essential roles. Furthermore, damaged cells replicate abnormally and over the years, this damage accumulates accelerating skin aging and increasing your risk of skin cancer.

Sun exposure is a key factor in DNA damage

DNA damage largely occurs as a result of free radical attack. Free radicals are generated by many diverse factors, but are primarily the result of ultraviolet rays from the sun. Ultraviolet rays are invisible; those most important to the skin are UVB and UVA rays. UVB rays penetrate the topmost layer of the skin. These rays are the primary cause of sunburn, as well as some skin cancers. UVA rays can penetrate deeper into the skin. UVA rays are more likely to cause longer-term effects such as wrinkling, discoloration, a leathery skin appearance, and possibly melanoma (the most serious type of skin cancer).

Amway researchers have determined that, contrary to popular belief, a sunscreen with a high SPF does not necessarily prevent DNA damage and resulting visible skin conditions. The reason for this is that SPF ratings measure only a sunscreen's effectiveness in blocking UVB rays. Actually, UVA rays once thought to be harmless because they produce no burning, penetrate much deeper into the skin leading to extensive damage to DNA and other skin structures.

However, its not all bad news. Scientists continue to discover advancements that enable them to determine new ways to support the skin's natural repair mechanisms.

First, using broad-spectrum sunscreen daily is essential, as it can protect the skin from the stresses caused by both UVA and UVB penetration, allowing the skin to focus on its normal job of cell repair and regeneration.

Secondly, antioxidants can help neutralize free radicals and prevent DNA damage.

And last, new technological advancements actually help boost the cell's natural repair process to reverse DNA damage.

 

Amway’s 10 Top Tips to Protect your skin from DNA damage

1. Follow a consistent, life long approach to healthy skin. Even minimal UV exposure can affect you're skin's DNA. Use a broad spectrum sunscreen daily as this will help minimize the suns effect on the appearance of premature aging.
2. Only use sunscreens that offer "broad-spectrum" or "UVA/UVB" protection or a "PA" rating.
3. Avoid sun exposure whenever possible. Minimize exposure between 10 am and 4 pm.
4. Always apply a broad spectrum sun protection product of SPF 15 or higher when you go outside, even on a cloudy day.
5. Reapply when outside for extended periods of time or after physical activity (e.g. swimming, tennis, etc.).
6. Make sure you apply sufficient quantities of the sun protection product. Follow the instructions on the package.
7. Use self-tanning formulas or bronzers if you need to look tanned. However, always apply protection as well, as these products do not usually offer any sun protection.
8. Stay away from tanning salons. The International Agency for Research on Cancer (IARC), a branch of the World Health Organization (WHO), has unequivocally linked sunbed tanning among young people to melanoma, the deadliest form of skin cancer.
9. Wear protective clothing that will cover arms and legs; choose a hat with a wide brim.
   
10. Consider UV-protective products such as some window films, sunglasses, and clothing.